Writing
I write about topics that sit across design, product, strategy and agile. Trying to put my personal take on the many organisations I have worked with. More writing can be found on Medium
These are some key posts:
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2026-04-12The credible shortcut problem
Single-shot AI demos look like they get you 80% of the way there. But they haven't covered 80% of the work — they've only covered 80% of the surface layer. The hard thinking hasn't been done. It's been skipped entirely.
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2026-04-09The Expanding Role of Design with AI
AI is changing design — but the most significant shift isn't at the delivery layer. It's upstream, in research, problem framing, and strategy. Here's how AI is changing my approach across the full design process.
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2023-11-29How Telling the Business That You Can’t Trust Our Users, Leads To Ways You Can Trust Users More
Recognizing user data's unreliability in product design is crucial. Using diverse research methods transforms this challenge into innovation.
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2023-11-23Digital experiences are better designed non-digitally
Drawing, beyond a simple sketching tool, sharpens thinking, aids problem-solving, and enhances digital design through its tangible process
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2023-11-07Feature-Driven vs Connection-Driven Design: recognising the often ignored levels of user experience
In many cases, people think primarily in terms of features, but that''s usually just the first level of an expereince. To connect with users, we must connect with users in terms of narratives -- created with a deep understanding of how they live their lives and what's important to them