I write about topics that sit across design, product, strategy and agile. Trying to put my personal take on the many organisations I have worked with. More writing can be found on Medium
These are some key posts:
2023-11-29How Telling the Business That You Can’t Trust Our Users, Leads To Ways You Can Trust Users More
Recognizing user data's unreliability in product design is crucial. Using diverse research methods transforms this challenge into innovation.
2023-11-23Digital experiences are better designed non-digitally
Drawing, beyond a simple sketching tool, sharpens thinking, aids problem-solving, and enhances digital design through its tangible process
2023-11-07Feature-Driven vs Connection-Driven Design: recognising the often ignored levels of user experience
In many cases, people think primarily in terms of features, but that''s usually just the first level of an expereince. To connect with users, we must connect with users in terms of narratives -- created with a deep understanding of how they live their lives and what's important to them
2022-01-06‘Dual track’ is often just another ‘feature factory’
Merging Agile and Design is a challenge. Agile is delivery mechanism and Design combines explortation, research, understanding and making. To traverse the methodoloial bridge - Many places I haveadopted a ‘dual track’ approach in an attempt to synchronise these two processes. All have had problems. And it is always the delivery of features that is prioritised over solving the right problem.
2021-12-01Build the Right Thing
Great teams I have been involved have always been keenly focused on understanding their user as the basis for building the right thing. But what happens if those teams focus on the wrong thing - and what do they do to avoid it?